Company’s Mission and Vision

Wildberries Marketplace’s mission is to satisfy its customers by offering a wide selection of quality products, superior service, and an exceptional ambiance. The company is committed to contributing to the community it serves and providing enhanced job satisfaction for its workforce. This mission reflects the company’s dedication to not only being a leader in the market but also to maintaining a strong and positive presence in the community.

Regarding its vision, while specific wording was not found, it’s evident from the company’s practices and growth strategies that Wildberries Marketplace aims to be an innovative and customer-centric company. The marketplace’s expansion into new markets and continuous adaptation to meet customer needs showcase its vision to be a leading global player in the e-commerce sector, providing a unique and comprehensive shopping experience.

Main Markets and Target Audience 

As for the main markets and target audience, Wildberries Marketplace initially focused on the Russian market but has since expanded its operations significantly. With its entry into the European Union in 2020, starting with Poland, and the launch of an online store in the United States in April 2021, Wildberries has broadened its geographical reach. The company caters to a diverse customer base looking for a wide range of products, from clothing and electronics to beauty products and household goods. The broad product categories and the emphasis on quality service indicate that the target audience includes value- conscious consumers seeking variety, convenience, and a high-quality shopping experience.

Account Opening

Required Information and Documents: 

• Wildberries Marketplace demands specific documentation from potential suppliers, varying based on the organizational structure of your business. For individual entrepreneurs, essential documents include the state registration certificate, tax authority registration, statistics codes, copyright permission, brand use authorization, passport copy, a questionnaire, and a price list. Organizations and legal entities must provide their charter, state registration certificates, tax registration, amendments to the Unified State Register of Legal Entities, CEO-related documents, office lease agreement, a questionnaire, and a price list. If you’re self-employed, you’ll only need your passport copy and registration certificate.

Supported Types of Companies:

• Wildberries collaborates with various business structures, including sole proprietorships and limited liability companies, on both the main and simplified tax systems. The platform is open to product manufacturers and intermediaries, including those engaged in the resale of products, particularly from China. However, they emphasize the necessity of documentation like brand authorization and quality certification for your products.

Account Approval Process and Duration:

• The account approval process involves several steps, starting with registration on the WB Partners website using a phone number. Post-registration, you need to accept the cooperation offer, fill in detailed seller information, and obtain an API key for future sales analytics. The process continues with product card creation and careful selection of product categories based on commission and logistics costs. After submitting all required documents and information, Wildberries typically reviews applications within three days, although this can vary. Be prepared for possible revisions if the initial submission doesn’t meet all requirements

Marketplace Costs

Account Opening Fees

Starting a store on Wildberries seems to be quite accessible. The initial capital required can be relatively low, with some sellers indicating that around 30,000₽ could be sufficient for a successful store start. However, it’s important to note that this figure might vary significantly based on the type of products and the scale of operations you’re planning for your store.

Commission Rates and Other Expenses

Commission rates on Wildberries are calculated based on the product category, minus any permanent customer discount previously known as СПП Вайлдберриз, now referred to as WB discount. For example, if an individual entrepreneur sells jackets with a commission rate for clothing at 25%, and there are no WB discounts, the commission would be calculated based on the discounted price set by the seller.

Logistics play a crucial part in the commission structure. Wildberries offers different logistics schemes like FBW (Fulfillment by Wildberries), FBS (Fulfillment by Seller), and DBS (Delivery by Seller), each with its associated costs. For instance, under the DBS scheme, the marketplace charges a payment of 5% on each transaction.

Additional expenses might include costs for storage on the warehouse, calculated per product per day. The logistics costs are subdivided depending on the category and subcategory of the product, with a range of 30-90 rubles. For returned products, suppliers also compensate for transportation costs.

Detailed costs for services such as storage in the warehouse, delivery, acceptance during peak warehouse times, return of entire goods by the seller, and disposal are also specified and vary depending on several factors including volume-weight characteristics of the product, type of delivery (box or monopallet), and the warehouse coefficient.

Links and Resources for Current Information

Wildberries seem to have made some changes regarding the visibility of commission rates. Until early 2024, commission tables were publicly accessible, but now they have been made available only in the offer, and registered sellers can view their rates in the personal account section or under the Rates section when it becomes available.

It’s crucial for sellers to stay updated with the latest rates and changes. Wildberries reportedly posts updates and news on their official Telegram channel, which could be a valuable resource for sellers to stay informed

Logistics

Partnered Logistics Companies

Wildberries Marketplace collaborates with several logistics partners to manage its extensive operations effectively. While the specific names of these partnered logistics companies are not publicly listed, it is known that Wildberries is committed to maintaining a robust logistics network to ensure efficient delivery and distribution of products. The company boasts over 40,000 partner locations where customers can pick up their orders or opt for home delivery. Additionally, Wildberries has been known to work with international logistics companies for its operations outside Russia, ensuring a seamless delivery process across different countries.

VAT and Other Tax Obligations

Regarding VAT and Other Tax Obligations, details about specific tax obligations are generally subject to the regulations of each country where Wildberries operates. Given the international scope of its operations, the company is likely to comply with the local VAT and tax laws in each market, ensuring that all legal and financial requirements are met for smooth business operations

Country-Specific Logistics Arrangements

As for Country-Specific Logistics Arrangements, Wildberries has been proactive in expanding its logistics infrastructure to accommodate its growing customer base and the geographical diversity of its market. For instance, the company has established logistics centers in strategic locations, such as Slovakia, to streamline its operations in Europe. Moreover, Wildberries adapts its logistics strategies to meet the unique demands of each market, which includes complying with local regulations, optimizing delivery routes, and ensuring the availability of a wide range of products to cater to the preferences of local consumers. These efforts signify Wildberries’ commitment to providing efficient and customer-centric services across its operational territories.

Warehouse Management

• Local Warehouses: Wildberries has a considerable local warehouse infrastructure. Notably, a significant warehouse in the village of Shushary near St. Petersburg, which unfortunately suffered a fire in January 2024, highlights the scale of the company’s local logistics capabilities. This particular warehouse covered an area of 70,000 square meters, indicating the substantial size of some of their local facilities.
• International Warehouse Options: Wildberries has been expanding its international footprint aggressively. It has launched logistics centers in various countries to streamline its operations and enhance its service delivery. For instance, in Uzbekistan, the company opened its first logistics center in the Tashkent region, covering an area of 1,122 square meters. This center not only facilitates the sorting and distribution of goods within the country but also supports local businesses by providing  them  with  a  platform  to  sell  their products online.
• Direct Shipping Options and Conditions from Türkiye: While specific details about direct shipping from Turkey are not mentioned in the sources, Wildberries’ expansive logistics network, including its presence in multiple countries and partnerships with local and international logistics providers, suggests a robust system for handling international shipping efficiently. The company’s approach typically involves local sorting centers and distribution units to manage the orders effectively.

ShopiVerse Dashboard:

• Marketplace Processes

• Product Management and Listing

• Order Management and Customer Services