Mission and Vision

•   Mission and Vision: Miravia, as a marketplace, aims to connect brands, consumers, and content creators in a single space. It focuses on offering a unique shopping experience by integrating personalization, user experience, and exclusive content by influencers.

•   Main Markets and Target Audience: The marketplace targets young Spanish consumers aged between 18 and 35, focusing on medium and high-end products in the fashion, beauty, and lifestyle sectors. It aims to provide a platform where the latest trends are accessible to the target audience.

Account Opening

• To start selling on Miravia, contact them to request a seller registration form. You are then asked to share the following documentation with Miravia to verify your business:

1.   Official company registration documents
2.   Valid brand certificate or brand authorization documents

After an internal review process, Miravia contacts you to discuss the initial configuration of your seller account. You can find more information about the application process on the Miravia page How to officially register. To speed up the registration process, consult the article Most common errors when completing the registration process (KYC).

Marketplace Costs

Associated costs

• Miravia does not charge a setup or a monthly fee, but it does charge a commission fee ranging from 5% to 15% on each sale – based on the product category. You can find an overview of commission rates per product category on the Miravia website: Comisiones Para Tiendas Oficiale.

Logistics

Partnered Logistics Companies:

• Miravia, being an Alibaba venture, may leverage Alibaba’s established logistics networks. Alibaba has been known to collaborate with various logistics companies to streamline its operations. For instance, the partnership with CommerceHub mentioned earlier is a strategic move to enhance Miravia’s ecommerce capabilities and connect with a vast network of brands and retailers.

VAT and Other Tax Obligations:

• While specific VAT and tax information for Miravia wasn’t found, typically, ecommerce platforms operating in the European Union are subject to local VAT regulations. Companies selling goods or services are usually required to register for VAT in the country where they are doing business and comply with the local tax laws, including VAT rates, registration requirements, and filing obligations. It’s crucial for businesses operating in these marketplaces to understand and adhere to these regulations to avoid any legal or financial penalties.

Country-Specific Logistics Arrangements:

• Logistics arrangements can vary significantly based on the country, considering factors like local regulations, delivery infrastructure, and consumer preferences. Given Miravia’s operations in Spain and its ambition to expand within Europe, the platform would likely have to adapt its logistics strategies to meet the diverse needs of each market, ensuring compliance with local laws and customs regulations, and optimizing delivery routes and times to enhance customer satisfaction.

Warehouse Management

Local Warehouses

• Sellers on the platform can choose between self-fulfillment (Delivery by Seller, DBS) or leveraging Miravia’s own delivery service (Delivery by Miravia, DBM). DBM is an integrated last-mile delivery service ensuring a streamlined process, though it requires adherence to specific workflows and settings for optimal operations. The service is designed to accommodate a wide range of product categories, ensuring a broad appeal to a diverse consumer base.

Direct Shipping Options and Conditions from Turkey

• For those looking to engage in international trade, particularly importing from Turkey, services like Forward2me provide a comprehensive parcel forwarding solution. This service offers a Turkish forwarding address, allowing buyers to shop from Turkish websites as if they were local. They operate a warehouse in Turkey, assisting in shopping and reshipping items globally, subject to compliance with their restricted and prohibited items list. Their system is designed to accommodate various shipping needs, providing an estimate tool for costs based on the item’s size, weight, and destination. However, it’s crucial to note that purchasing items outside of Turkey for forwarding is discouraged due to strict and bureaucratic Turkish customs, which can lead to high fees and a time-consuming process

ShopiVerse Dashboard:

1. Marketplace Processes
2. Product Management and Listing
3. Order Management and Customer Services Reporting and Analysis Tools