| Founded | 1837 |
| Founder | Joseph Pollet |
| Headquarters | Roubaix, France |
| Area served (orders) | France |
| Area served (shipments) | all EU countries |
| Revenue | circa EUR 1 billion (2022) |
| Number of monthly visits | circa 9 million |
| Website | La Redoute |
| Setup cost | none |
| Commission | depends on the category, but the standard commission rate is 17% |
| Other costs | EUR 49.90/month |
| Payment | every 1st, 11th, and 21st of the month (payments are processed 30 days after the order is shipped) |
| Product categories | cooking, DIY/gardening, electronics, erotic products, fashion, furniture/interior design, games/toys, household appliances, jewelry/watches, kids/babies, pets, shoes, bags, luggage |
| Input language | French |
| Input currency | EUR |
| Content creation | yes |
| Minimum number of SKUs | 100, but this may vary depending on the category |
| Advertisement options | yes |
Company’s Mission and Vision:
La Redoute’s mission is to provide its customers with stylish, affordable, and high-quality fashion and home products while offering a convenient and enjoyable shopping experience. They aim to be a leading player in the fashion and home e-commerce industry, offering a wide range of products that cater to the needs and preferences of their customers.
Their vision is to continually innovate and adapt to the ever-changing retail landscape. They aim to maintain a strong online presence and expand their reach by embracing digital transformation and providing a seamless shopping experience for their customers.
Main Markets:
La Redoute is primarily based in France and has a strong presence in the French e-commerce market. However, the company has also expanded its reach to other European countries and international markets.
- Some of the key markets where La Redoute operates or ships to include:
- France Belgium Switzerland Spain
- Italy
- United Kingdom United States
- Other European and international markets
Target Audience:
- La Redoute’s target audience primarily includes:
- Fashion Enthusiasts: Individuals who are interested in fashion trends and are looking for stylish clothing and accessories for men, women, and children.
- Home Decor Enthusiasts: Customers who are interested in home decor and furnishings, including furniture, bedding, and home accessories.
- Value Shoppers: People who appreciate affordable pricing without compromising on quality, making La Redoute an attractive option for budget-conscious shoppers.
- Online Shoppers: La Redoute’s online platform caters to customers who prefer the convenience of shopping online and want a wide selection of products to choose from.
- International Customers: As La Redoute has expanded its reach to international markets, it targets customers in various countries who are interested in French fashion and home goods.
- Eco-conscious Consumers: The company also aims to appeal to environmentally conscious consumers by offering sustainable and eco-friendly products in their collections.
Account Opening
Required Information and Documents
- To set up a seller account on La Redoute, you must:
- Be located in Europe and deliver to France.
- Provide company details like name, SIRET number, VAT number, contact information, and business address.
- Select whether you’re a brand owner or seller, specify your product vertical, provide a catalog item
- count, link to your website, and indicate your presence on other marketplaces.
- Indicate your integration method or listing partner.
- Note that La Redoute is highly selective, approving approximately 1% of applicants. Sellers need to obtain approval to sell products in each category, and not all categories are enabled upfront.
Supported Types of Companies
La Redoute is open to various types of companies, including brands, retailers, and agencies involved in e- commerce, vehicles and automotive, jobs and employment, system integrators, B2B manufacturers, and distributors.
Account Approval Process and Duration
The approval process is quite selective. La Redoute is a closed marketplace, meaning you can only sell on it if you’re invited as a seller. You must meet certain conditions, such as high image quality, to get accepted. It’s crucial to read and understand the marketplace’s terms and conditions before beginning
Marketplace Costs
Account Opening and Fees
Account Setup: To set up a seller account on La Redoute, you need to be located in Europe and capable of delivering to France. The marketplace requires detailed business information during the application process, including company name, contact details, and product information.
Commission Rates and Fees: La Redoute does not publicly disclose its commission rates, but they are reported to vary between 8% to 20% depending on the product category. Additionally, a seller subscription fee of €49 per month is mentioned across various online sources.
Product Listing and Requirements
Product Images: High-quality images are crucial for listing products on La Redoute. The platform accepts JPEG and PNG file formats, with a minimum dimension of 400 pixels on the shortest side. For optimal display and zoom capability, dimensions of at least 641 pixels or 1200 pixels on the shortest side are recommended.
Product Descriptions: All product data, including descriptions and titles, must be provided in French. The marketplace has specific requirements for product titles and descriptions to ensure they are factual, attractive, and sales-oriented. Descriptions should be detailed and legally compliant, focusing on the product’s composition and beneficial features.
Selling and Operational Requirements
Marketplace Operation: As a seller, you’ll manage your supply, pricing, and stock independently. Orders are sent directly from your warehouse to the customer, making you responsible for packaging, shipping, and handling any returns. Customer service is a crucial aspect, requiring proficiency in French and the provision of a French telephone number for customer inquiries.
Product Range and Competition: La Redoute is selective about its third-party sellers and products. The platform aims to offer a wide variety of products without competing with its own collection. Therefore, the product range you offer should complement rather than compete with La Redoute’s in-house products
Logistics
Partnered Logistics Companies: For logistics and shipping, La Redoute has partnered with GXO Logistics, a leading company in the sector, to manage their e-commerce distribution center dedicated to bulky items weighing less than 30 kilos. This partnership underlines La Redoute’s commitment to enhancing their logistics capabilities, especially in handling home decoration products. The collaboration is aimed at managing the supply chain more efficiently and improving service quality for La Redoute’s customers
VAT and Other Tax Obligations: Regarding VAT and other tax obligations, it’s crucial for businesses, especially those involved in international trade, to understand the changing landscape of VAT regulations post-Brexit. The EU VAT reforms introduced the One Stop Shop (OSS) and Import One Stop Shop (IOSS) schemes to simplify VAT declarations and payments across EU member states. These reforms allow businesses to declare and pay VAT through a single declaration using an EU VAT number. Moreover, understanding the HS classifications and commodity codes is essential for managing duties and tariffs correctly. Businesses need to be prepared for these changes and ensure that they comply with the new systems to avoid legal issues and financial penalties
Country-Specific Logistics Arrangements: As for country-specific logistics arrangements, La Redoute’s supply chain is designed to manage high volumes efficiently, with a capacity of handling up to 3,500 orders per hour. They have a robust logistics infrastructure that includes a new warehouse, H103, which supports the significant growth of their home decoration market. The logistics system is optimized for peak periods like Black Friday, and they ensure that they have the necessary workforce to manage these surges effectively. The focus on data management and traceability at every step of the logistics process highlights their commitment to minimizing disruptions and ensuring customer satisfaction
Warehouse Management
Local Warehouses: La Redoute operates ultra-modern logistics centers, namely Quai 30, Quai de l’Escaut, and H103. These centers serve different product categories and sizes, with Quai 30 focusing on Ready-to-Wear, Quai de l’Escaut on bulky Home – Decoration items, and H103 on smaller bulky items. These warehouses boast advanced technology and have impressive capacities for order processing and delivery, ensuring a high quality of service to La Redoute customers
Direct Shipping Options and Conditions from Türkiye
For businesses in Türkiyelooking to ship goods internationally, including to France, there are various options available. Warehousing logistics services, such as those offered by PartnerTrade, provide comprehensive solutions including storage and international logistics. These services can accommodate goods purchased from local suppliers in Turkey, facilitating the storage and shipment process. When considering shipping from Turkey to France, businesses have the choice between Express Shipping for fast delivery and freight services for larger shipments. For large, bulky, or delicate items, Full Container Load (FCL) shipping might be more suitable, ensuring the items are shipped in isolation and arrive at the destination country at a specified time. Major Turkish ports like Port Haydarpasa and Port Ambarli play a critical role in these logistics, handling significant volumes of cargo annually.
When planning the shipping from Turkey to France, it’s essential to consider the type of goods, as some may require special handling or faster shipping methods. Understanding the requirements of the cargo, along with the logistical capabilities of the ports and airports, is crucial in choosing the most effective and efficient shipping option.
ShopiVerse Dashboard:
- Marketplace Processes
- Product Management and Listing
- Order Management and Customer Services
- Reporting and Analysis Tools
