Company’s Mission and Vision

Kaufland.de’s mission and vision are centered around becoming the most popular online marketplace in Germany. Their commitment involves working diligently every day to achieve this goal, with each team member contributing to this vision, forming the core of their corporate strategy. The mission is customer- focused, aiming to offer an all-around successful shopping experience, which includes a wide product range, competitive prices, reliable and fast product delivery, streamlined processes, and an excellent user experience. The company leverages a strategy of annual and tertiary goals, along with a focus on key performance indicators (KPIs), to ensure their activities align with their mission and vision.

Kaufland.de’s company values highlight customer satisfaction and fairness. They prioritize customer satisfaction in every aspect of their daily work, with every employee contributing to providing an excellent shopping experience. The company believes that customer satisfaction can only be achieved through the satisfaction of their employees, making it a mutual goal for all involved.

The company’s culture is built on values such as performance, dynamism, and fairness. Performance is viewed as the foundation for success, requiring action, determination, courage, and passion. Dynamism reflects the company’s drive to improve and innovate, requiring a readiness and ability to change and a strong sense of responsibility. Fairness is based on appreciation and respect, which are crucial for the company’s collaborative success

Account Opening

Required Information and Documents

• Merchants must have their main office in the European Union (EU) or in Switzerland. Small unregistered companies are not accepted.
• Kaufland maintains strict requirements regarding customer service. Kaufland is a German marketplace, so all communication is in German. This means that all product information and customer support inquiries must be in German. Failing to meet these requirements may result in your removal from the Kaufland marketplace.
• Kaufland also maintains a very strict policy with regard to cancelations. If the percentage of cancelations is between 1% and 2.99%, you are fined 5% of the total amount of the canceled transactions. If the cancelation rate is 3% or higher, you are fined 10% of the total amount of canceled transactions – and Kaufland might cancel your account if this occurs more than once.

Marketplace Costs

Kaufland.de offers a pricing structure that includes a monthly subscription fee of EUR 39.95, along with product-based commissions, which vary depending on the type of items sold. You can find detailed commission percentages on their Conditions page. When you create your account, you have the option to establish your own store on Kaufland.de, complete with your company’s logo and the ability to run promotional campaigns. If you wish to incorporate a link to your own website, there is an additional monthly charge of EUR 9.95.

Logistics

• Partnered Logistics Companies
• VAT and Other Tax Obligations
• Country-Specific Logistics Arrangements 

Warehouse Management

• Local Warehouses
• International Warehouse Options
• Direct Shipping Options and Conditions from Türkiye

ShopiVerse Dashboard:

• Marketplace Processes
• Product Management and Listing
• Order Management and Customer Services
• Reporting and Analysis Tools