Company’s Mission and Vision

Mission:

Joom’s mission is primarily focused on providing an easy, reliable, and enjoyable shopping experience for consumers. The platform emphasizes convenience and aims to make international online shopping accessible and safe. They strive to offer quality products at affordable prices and prioritize customer satisfaction through responsive customer service.

Vision:

The vision of Joom is to be a leading player in the global e-commerce market. They aim to achieve this by continuously improving their platform, expanding their product range, and enhancing user experience. Joom envisions a marketplace where both consumers and sellers can benefit from the power of technology to connect, transact, and thrive in a global economy.

Main Markets and Target Audience

Main Markets:

Joom has a strong presence in various markets around the world. Initially, it gained significant traction in Eastern Europe and Russia, capitalizing on the growing demand for an easy-to-use online shopping platform. Over time, Joom has expanded its operations and now serves customers globally, with a notable presence in Europe, Asia, and parts of North America.

Target Audience:

• Joom’s target audience is quite broad, encompassing anyone looking for convenient and affordable online shopping. However, they specifically target:

1. Value-Conscious Consumers: Individuals looking for quality products at competitive prices.
2. Tech-Savvy Shoppers: Users who prefer shopping through mobile apps or online platforms and are comfortable with digital transactions.
3. International Buyers: Customers interested in purchasing products from abroad and looking for a platform that simplifies international shipping and customs processes.

Account Opening

• Required Information and Documents: To open an account on Joom, merchants are required to undergo a verification process and comply with certain documentation requirements to ensure financial security and fair competition on the platform. Here are the key points:
• KYC Profile Completion: Merchants must complete the Know Your Customer (KYC) profile. This is a standard process to verify the identity of the business and its owners.
• One Account Per Registered Company: Joom allows only one account per registered company. However, if a company offers completely different products that cannot be grouped together, it can open multiple stores for different product lines within one Joom account.
• No Payments for Platform Operations: Joom emphasizes that it does not require any payments from merchants for account registration, KYC review, document upload, product moderation, or promotional activities. Merchants are cautioned against scammers posing as Joom managers.
• Contacting Merchant Support: For any queries or assistance, merchants can reach out to Joom’s merchant support team via email or through the chat window in the Merchant Panel.

For specific documentation requirements such as business licenses, tax documents, or other legal paperwork, it’s recommended to contact Joom directly or refer to their official merchant support center for the most accurate and up-to-date information.

• Supported Types of Companies: Joom generally allows various types of companies to sell on its platform, including individual sellers, small businesses, and larger enterprises. It’s important to ensure your business complies with local laws and regulations, and Joom’s specific requirements for sellers.
• Account Approval Process and Duration: The account approval process on Joom typically involves submitting the required information and documents for review.

1. The duration for approval can vary and may depend on factors like the completeness and accuracy of your submission, the volume of applications, and Joom’s internal processes.
2. You should receive notifications and updates regarding the status of your application during the review process.
3. It’s advisable to contact Joom’s support or visit their official seller resources for the most up-to- date information on the approval process and timeframes.

Marketplace Costs

Account Opening Fees

Joom does not charge any fees for account opening or platform operations. This includes activities such as account registration, KYC review, documents upload, product moderation, and promotional activities. It’s essential to be cautious of scammers pretending to be Joom representatives and demanding payments for these services.

Commission Rates and Other Expenses

• Joom’s commission rates range from 5% to 15%, depending on the category of goods. There are no additional subscription fees or listing fees, meaning merchants don’t have to pay any extra fees to join the platform. The platform aims to keep the cost structure simple and transparent for merchants.

Links and Resources for Current Information

• For the most accurate and up-to-date information, it’s best to refer directly to Joom’s official resources:

1. Joom’s Official Website: www.joom.com
2. Joom Help Center for Merchants: This is a dedicated portal where sellers can find more details, answers to frequently asked questions, or start a live chat with the Joom team. It’s a valuable resource for understanding the platform’s rules, account management, product guidelines, order fulfillment, logistics, payouts, and more.

Account Opening

• Required Information and Documents: To open an account on Joom, merchants are required to undergo a verification process and comply with certain documentation requirements to ensure financial security and fair competition on the platform. Here are the key points:
• KYC Profile Completion: Merchants must complete the Know Your Customer (KYC) profile. This is a standard process to verify the identity of the business and its owners.
• One Account Per Registered Company: Joom allows only one account per registered company. However, if a company offers completely different products that cannot be grouped together, it can open multiple stores for different product lines within one Joom account.
• No Payments for Platform Operations: Joom emphasizes that it does not require any payments from

Logistics

Partnered Logistics Companies

Joom cooperates with most European delivery providers, giving sellers the flexibility to choose their preferred logistics partners. They can select from local or international logistics companies, as Joom is integrated with all of them. This allows customers to track their delivery status within the Joom application. Additionally, Joom has its own logistics branch, Joom Logistics, with headquarters in Hong Kong and an office in Turkey, aiming to expand its network further in Europe. Joom Logistics provides a controlled and reliable delivery process for customers and simplifies the transfer of goods to fulfillment for sellers, alleviating the burdens often associated with international delivery.

VAT and Other Tax Obligations

Joom requires merchants to comply with country-specific requirements, including providing specific certificates and tax documentation. For instance, if you are shipping products to Germany, you are required to provide a German VAT Certificate. Merchants are responsible for understanding and adhering to the tax obligations in the countries they operate in. Joom stresses the importance of adherence to these regulations but does not provide direct guidance on tax issues on their platform.

Country-Specific Logistics Arrangements

Joom’s operations are global, with the ability to deliver products to 196 countries. The platform allows sellers from most European countries and plans to expand this option to more countries like Germany, Portugal, the Netherlands, and Luxembourg. Sellers have the flexibility to use their shipping providers and are not limited in choosing their logistics partners. Joom’s integration with various logistics providers and connectors facilitates the integration of new sellers, making the process simpler and faster. The platform has rules regulating the transfer of goods to fulfillment and cooperates with connectors, local mail services, and payment providers to streamline the process.

Warehouse Management

• Local Warehouses: Joom opened the headquarters of Joom Logistics in Hong Kong in 2018 and another office in Turkey the following year. This indicates the presence of local warehousing and logistics infrastructure to streamline the order fulfillment process and ensure reliable delivery.
• International Warehouse Options: Joom Logistics is actively expanding its network in Europe, with testing conducted in France and plans to grow further. This expansion signifies a robust international warehousing and logistics setup to support global trade and efficient delivery services.
• Direct Shipping Options and Conditions from Türkiye: In 2019, Joom established an office for Joom Logistics in Turkey, indicating that the country is an integral part of its logistics network. However, specific details about direct shipping options and conditions from Turkey were not explicitly mentioned in the sources. For precise information regarding shipping policies, rates, or any country-specific conditions, it would be best to directly consult Joom’s official resources or contact their merchant support services.

ShopiVerse Dashboard:

• Marketplace Processes
• Product Management and Listing
• Order Management and Customer Services
• Reporting and Analysis Tools