| Founded | 1998 |
| Founder | Hanzade Doğan Boyner |
| Headquarters | Istanbul, Turkey |
| Area Served (Orders) | Turkey and over 18 countries through Hepsiglobal since 2018 |
| Revenue | Publicly traded on NASDAQ, specific figures available in financial reports |
| Number of Monthly Visits | Approx. 97 million from the Middle East region |
| Website | www.hepsiburada.com |
| Setup Cost | Free to open a store |
| Commission & Other Costs | Depends on product category and other factors |
| Payment | Hepsipay for fast, secure, and easy checkout |
| Product Categories | Over 195 million items across various categories like electronics, apparel, groceries, etc. |
| Input Language | Turkish (translatable via browsers like Chrome, Edge, or Safari) |
| Input Currency | Turkish Lira (TRY), varies by country |
| Content Creation | Platform for sellers to list products with descriptions, images, etc. |
| Minimum Number of SKUs | No publicly available information |
| Advertisement Options | HepsiAd for next-generation advertising technologies and solutions |
Company’s Mission and Vision
Hepsiburada’s mission is to be a reliable, innovative, and sincere companion in people’s daily lives, striving to make every community member feel delighted with their services. The company envisions leading the digitalization of commerce, having evolved from a mere e-commerce platform to a comprehensive ecosystem of services aimed at simplifying daily life for its customers.
Main Markets and Target Audience
As for its market focus and target audience, Hepsiburada primarily serves the Turkish market, making significant strides in e-commerce within the region. However, it has extended its reach internationally through Hepsiglobal, bringing Turkish products to a broader global audience and introducing international products to Turkey. This initiative indicates Hepsiburada’s commitment to catering to a diverse customer base, not just within Turkey but also on a global scale. The platform has made a name for itself by offering a wide array of products and services, including rapid delivery options like HepsiJet and innovative payment solutions such as Hepsipay, catering to a varied demographic that values convenience, variety, and quality in their online shopping experience.
Account Opening
Required Information and Documents:
- When opening a store on Hepsiburada, you will be expected to provide and upload the following documents online:
- Tax plate (Taken within at least 1 year)
- Approved signature circular and signature declaration for sole proprietorships
- Bank details
- Activity certificate (from the last 6 months)
- Trade registry gazette (not required for sole proprietorship owners not registered with the chamber of commerce)
- Vendor information form
- Hepsiburada merchant membership
Supported Types of Companies:
- Hepsiburada offers three different store formats for businesses:
- Standard: For businesses aiming to develop and grow their brand in e-commerce.
- Female Entrepreneur: Offers advantages like low commission rates, discounted advertising, and shipping, intended for companies with 51% or more shares held by women.
- All from Turkey: Tailored for companies aiming to deliver local products to customers.
- Account Approval Process and Duration:
The process of opening a store involves several steps:
- From Hepsiburada’s website, navigate to the “Corporate” section and click on the “Become a Vendor in Hepsiburada” option.
- Select the “Become a Seller” button for detailed information on becoming a
- Choose the vendor type that suits your business
- Set your Store Name and password for logging
- Enter your company’s basic information and the requested information for tax
- Provide your company’s bank information for the transfer of your sales
- Upload the required documents to the system
- After uploading, Hepsiburada reviews the provided information and If your application is approved, you can start selling by listing your products on the platform.
Marketplace Costs
Account Opening Fees
Opening a store on Hepsiburada is completely free. There are no setup costs or hidden fees for starting your online store on their platform. This makes it accessible for businesses of all sizes to begin selling on Hepsiburada without any initial investment specifically for the account setup.
Commission Rates and Other Expenses
Hepsiburada, like most e-commerce platforms, likely charges a commission fee for each sale made through its platform. However, the specific commission rates and other potential expenses (like payment processing fees, listing fees, or subscription services) are not publicly disclosed in the sources consulted. Typically, these rates can vary based on product categories, the seller’s subscription plan or additional services availed. For the most accurate and current information regarding commission rates and other fees, it’s advisable to directly consult the official resources or contact Hepsiburada’s merchant support.
Links and Resources for Current Information
- For the most accurate and up-to-date information, you should refer to the following resources:
- Hepsiburada Official Website: Visit www.hepsiburada.com for general information, shopping, or exploring product categories.
- Hepsipay: For information on the payment services offered by Hepsiburada, visit www.hepsipay.com.
- HepsiJet: For details about Hepsiburada’s delivery services, visit www.hepsijet.com.
- HepsiAd: To explore advertising options and technologies provided by Hepsiburada, visit www.hepsiburada.com and look for HepsiAd services.
- Seller Sign-Up: If you’re interested in selling on Hepsiburada, you can start the process by filling in the form at merchant.hepsiburada.com.
Logistics
VAT and Other Tax Obligations:
For businesses operating in Turkey, including those selling on platforms like Hepsiburada, VAT (Value Added Tax) and other tax obligations are applicable. The specific VAT rate can vary depending on the product type, but generally, it ranges from 1% to 18%. It’s crucial for sellers to comply with local tax regulations, and it may be beneficial to consult with a tax professional or legal advisor to understand specific obligations and ensure compliance.
Country-Specific Logistics Arrangements:
Hepsiburada’s logistics arrangements primarily focus on the Turkish market, ensuring presence in every city in Turkey for last-mile delivery logistics. For international shipping and logistics, especially for countries served by Hepsiglobal, the logistics arrangements might vary. These arrangements would be designed to ensure that Turkish products are accessible to international customers and that the delivery process is as smooth as possible.
Warehouse Management
Local Warehouses:
- Hepsiburada operates a well-integrated logistics network within Türkiye.
- Hepsilojistik is a service mentioned in their corporate milestones, providing storage, addressing, packaging, transportation, invoicing, delivery, and returns services to businesses operating on e- commerce platforms, including Hepsiburada.
- The company’s logistics capabilities are indicated to be robust, handling a wide range of products across various categories.
International Warehouse Options:
- Hepsiglobal was introduced as an e-export venture to make Hepsiburada business partners global players, suggesting some level of international logistics capability.
- While the specifics of their international warehouses are not detailed, the existence of Hepsiglobal implies that Hepsiburada has mechanisms to handle international shipping, possibly through partnerships or international logistics services.
Direct Shipping Options and Conditions from Türkiye:
- Direct shipping options and conditions might be influenced by the destination country, the nature of the products, and the scale of the order.
- It’s mentioned that Hepsiburada only ships to addresses within Türkiye, but individuals outside the country use proxy address services in Turkey to receive their shipments.
- For accurate and detailed shipping policies, tariffs, and logistics options, it’s advisable to consult directly with Hepsiburada, especially for international shipping, as these details can be complex and vary based on specific circumstances.
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