Company’s Mission

Fruugo’s mission is to empower consumers around the world to be able to buy products from any country, regardless of language barriers, currency differences, or the complexities of international shipping. They strive to simplify the cross-border shopping experience, making it as easy as shopping domestically.

Company’s Vision:

The vision of Fruugo is to be the preferred global marketplace for both shoppers and retailers. They aim to achieve this by focusing on customer satisfaction, a diverse range of products, and a seamless shopping experience that breaks down the traditional barriers of international trade.

Main Markets:

 Fruugo operates globally and serves customers in over 40 countries. Its main markets include the United Kingdom, where it’s headquartered, as well as other European countries, Australia, and the United States. The platform is designed to cater to a global audience, with a strong emphasis on facilitating cross-border transactions.

Target Audience:

• Fruugo’s target audience includes both consumers and retailers. For consumers, the target audience is individuals looking for a convenient platform to purchase a wide variety of products from international sellers. This includes people seeking products not available in their home country or those looking for potentially better prices abroad.

1. For retailers, Fruugo targets a broad range of sellers, from small independent retailers to larger
2. brands looking to expand their reach to global customers without the complexities typically associated with international selling.

By focusing on easing the process of international shopping and selling, Fruugo aims to attract a diverse audience interested in exploring a global marketplace. The platform’s ability to handle multiple languages and currencies, coupled with its diverse product categories, positions it well to cater to a broad international audience.

Account Opening

Required Information and Documents:

• Business Information: Legal business name, address, contact information, and VAT number (if applicable).
• Bank Account Details: For receiving payments from Fruugo.
• Company Registration Details: Including company registration number and registered business address.
• Proof of Identity: Identification for the business owner or principal contact, such as a passport or
• driver’s license.
• Product Information: Details about the products you intend to sell, including descriptions, prices, and images.
• Tax Information: Depending on your location, you may need to provide tax-related information.

Supported Types of Companies:

• Fruugo is open to a wide range of business types, including sole proprietors, limited companies, partnerships, and more. The key requirement is that your business is officially registered and you have the legal right to sell the products you are listing.

Account Approval Process and Duration:

• Initial Application: You’ll typically start by completing an online application form on the Fruugo website, providing the necessary business and product details.
• Review Process: After submission, Fruugo’s team will review your application. This process includes verifying the information you’ve provided, assessing your product range, and ensuring that your business complies with their policies.
• Duration: The time it takes to get approved can vary. Some sellers report approval times ranging from a few days to a few weeks. The duration can depend on factors such as the completeness and complexity of your application, the time of year, and the current volume of applications Fruugo is processing.

Marketplace Costs

Account Opening Fees

•  Fruugo generally does not charge an account opening fee or a setup fee. Sellers can typically list their products on the platform without an upfront cost.

Commission Rates and Other Expenses:

• Commission Rates: Fruugo charges a commission on sales, which is a percentage of the total sale amount. The rate usually ranges from 10% to 15%, but it can vary based on the product category and other factors.
• Other Expenses: While there are no listing fees, sellers might incur costs related to payment processing or other services provided by Fruugo. It’s also important for sellers to consider shipping costs, returns, and any other operational expenses related to selling on an international platform.

Links and Resources for Current Information:

• Official Website: For the most accurate and up-to-date information, visiting Fruugo’s official website www.fruugo.com is recommended. The website provides detailed information for sellers, including how to get started, fees, and other operational details.
• Seller Information Page: Fruugo likely has a dedicated section for sellers or a seller support center where you can find detailed information about account opening, commission rates, and other seller-specific details.
• Contact Support: If you have specific questions or need clarification, reaching out to Fruugo’s seller support or customer service can provide personalized assistance.
• FAQs and Help Sections: Frequently Asked Questions (FAQs) or help sections on Fruugo’s website can be valuable resources for understanding common queries and operational aspects of the marketplace.

Logistics

Partnered Logistics Companies:

• Fruugo works with a wide range of logistics companies globally. Sellers on Fruugo are generally responsible for arranging the delivery of their products to the customer. This means they can choose their preferred logistics providers. However, Fruugo advises sellers to use reliable and trackable shipping services to ensure a good customer experience.

VAT and Other Tax Obligations:

• Sellers on Fruugo are responsible for understanding and complying with their VAT and tax obligations in each country they sell to. Fruugo provides some tools and guidance to help sellers with VAT, especially in the context of cross-border sales within the EU. For instance, Fruugo is registered under the IOSS (Import One Stop Shop) scheme, which simplifies VAT obligations for sales to EU customers. However, sellers are always advised to consult with a tax professional to ensure full compliance with local laws and regulations.

Country-Specific Logistics Arrangements:

• Since Fruugo operates in over 40 countries, logistics arrangements can vary significantly depending on the seller’s and buyer’s locations. Sellers should consider the following when selling to international customers:

• Delivery Time: Ensure that the estimated delivery time is accurate and consider the logistics provider’s reliability in different regions.
• Shipping Costs: These can vary greatly depending on the destination country and the size/weight of the products. Sellers might want to offer free shipping as an incentive but need to factor these costs into their pricing.
• Customs and Import Duties: Products sold to customers in different countries might be subject to customs duties and import taxes. Sellers should make buyers aware that they are responsible for any additional charges.
• Returns: Have a clear return policy, especially for international sales, considering the logistics and costs involved in returning products across borders.

Warehouse Management

Local Warehouses:

• Fruugo itself does not own or operate warehouses. Instead, sellers on Fruugo are responsible for the storage and dispatch of their products. This means that if you’re a seller, you would typically use your own warehousing solutions or partner with third-party logistics providers in your local area or country.

International Warehouse Options:

• Similar to local warehousing, international warehousing is also managed by the sellers themselves. Sellers might use international warehousing solutions like Amazon’s FBA (Fulfillment by Amazon) or other international logistics providers to store and ship their products in different regions. This approach is beneficial if you’re selling to a global audience and want to reduce shipping times and costs.

Direct Shipping Options and Conditions from Turkey:

• If you’re shipping from Turkey, you would generally use international shipping services that operate in Turkey, like PTT (Turkish Post), DHL, FedEx, or UPS.
• It’s important to consider the shipping times, costs, and import/export regulations of the destination country. Türkiye’s strategic location can be advantageous for shipping to various parts of Europe, the Middle East, and Asia.
• Sellers need to ensure that they comply with Fruugo’s shipping policies, such as dispatch times, shipping methods, and providing tracking information to customers.
• Be aware of customs duties, taxes, and any import regulations specific to the products you are selling. It’s crucial to provide accurate customs documentation to ensure that your shipments are not delayed or returned.

ShopiVerse Dashboard:

• Marketplace Processes
• Product Management and Listing 
• Order Management and Customer Services
• Reporting and Analysis Tools