| Founded |
2014 |
| Founder |
Hannes Wiese, Sebastian Betz, Tarek Muller |
| Headquarters |
Hamburg, Germany |
| Area served (drop-shipment) |
Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Portugal, Spain |
| Area served (FbAY) |
Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland |
| Revenue |
EUR 1.73 billion |
| Number of monthly visits |
circa 45 million |
| Website |
About You |
| Setup cost |
TBD |
| Commission |
TBD |
| Other costs |
TBD |
| Payment |
within 30 days after issuing of self-billing invoices |
| Product categories |
fashion, shoes, and accessories |
| Input language |
German, English |
| Input currency |
EUR |
| Content creation |
yes |
| Minimum number of SKUs |
no |
| Advertisement options |
yes |
Company’s Mission and Vision (Inferred)
Mission: “About You” appears to be focused on providing a personalized, accessible, and comprehensive online shopping experience in the fashion sector. Their approach suggests a commitment to offering a wide range of trendy, quality fashion products, ensuring customer satisfaction through services like free shipping, easy returns, and secure payment options.
Vision: The company likely aspires to be a leading player in the online fashion retail market,
emphasizing innovation, customer-centricity, and staying ahead in fashion trends. They seem to aim for a blend of variety, quality, and accessibility to cater to a broad customer base.
Main Markets and Target Audience
Main Markets: “About You” operates predominantly in the online fashion retail market. Their product offerings suggest a focus on trendy, contemporary clothing and accessories, encompassing various styles and price ranges.
Target Audience: The target audience includes a wide demographic interested in fashion and lifestyle products. This encompasses individuals seeking the latest fashion trends, those interested in mainstream and premium brands, and customers looking for a convenient and personalized online shopping experience. The audience spans different age groups, fashion preferences, and includes those looking for regular, plus-size, or sports clothing.
Account Opening
Required Information and Documents:
Business Information: Legal business name, address, contact details.
Tax Information: VAT number or equivalent tax identification.
Bank Account Details: For transaction processing.
Identity Verification: Copies of identification documents for business owners or key executives.
Company Registration Documents: Proof of business registration and legal status.
Product Information: Details about the products you intend to sell, including categories, pricing, and compliance with marketplace policies.
Supported Types of Companies:
This usually includes various business forms such as sole proprietorships, partnerships, limited liability companies (LLCs), and corporations. The marketplace might have specific requirements or preferences depending on the legal structure of the company.
Account Approval Process and Duration:
The approval process often involves a review of submitted documents and information to verify the legitimacy and compliance of the business with the marketplace’s policies.
The duration can vary widely depending on the marketplace. Some platforms process applications within a few days, while others may take several weeks.
Warnings/Notes
Common Errors and Solutions:
Website Accessibility Issues:
Error: Difficulty accessing the website or specific pages.
Solution: Clear browser cache and cookies, try using a different browser or device.
Login Problems:
Error: Unable to log in to the account.
Solution: Reset the password using the ‘Forgot Password’ feature, ensure correct username/email is used.
Payment Processing Errors:
Error: Payment not going through.
Solution: Check card details, ensure sufficient funds, and verify if the payment method is accepted.
Order and Shipping Issues:
Error: Delays in order processing or shipping.
Solution: Check the order status in the account, contact customer service for updates.
IP Address and Other Technical Issues:
IP Address Restrictions:
Users might encounter restrictions if the website has geolocation blocking.
Solution: Ensure that the user is in a supported country or use a VPN service if applicable.
Slow Website Performance:
Solution: Check internet connection speed, avoid peak traffic times, or access the site through a faster connection.
Compatibility Issues:
Error: Website not functioning properly on certain devices or browsers.
Solution: Update the browser, use a different browser, or ensure the device meets the website’s system requirements.
Security Tips and Fraud Prevention Measures:
Strong Passwords:
Use complex passwords and change them regularly.
Secure Connection:
Ensure the website uses HTTPS for secure transactions.
Personal Information Safety:
Avoid sharing personal details like passwords or credit card information via email or unsecured channels.
Recognizing Phishing Attempts:
Be wary of emails or messages that request personal information or direct to suspicious links.
Regular Account Monitoring:
Regularly check account activity for any unauthorized transactions.
Using Secure Payment Methods:
Prefer credit cards or secure online payment services for transactions.
Software Security:
Keep antivirus and anti-malware software updated.
Marketplace Costs
Account Opening Fees
Commission Rates and Other Expenses Links and Resources for Current Information
Logistics
Partnered Logistics Companies
About You likely partners with established logistics companies to manage its supply chain and delivery processes.
These companies would be responsible for warehousing, order fulfillment, shipping, and returns.
The choice of logistics partners might vary based on the region or country to optimize delivery times and costs.
VAT and Other Tax Obligations
As an online marketplace operating in multiple countries,
About You would need to comply with the VAT and tax regulations of each country.
Sellers on the platform might be required to charge VAT based on the customer’s location.
The platform could provide tools or guidelines to assist sellers in handling these tax obligations, but the responsibility usually lies with the seller.
Country-Specific Logistics Arrangements
About You might have different logistics arrangements in each country, considering factors like local delivery networks, warehousing facilities, and shipping regulations.
Country-specific arrangements could also influence shipping costs, delivery times, and return policies.
The platform might offer localized versions of its website to cater to the specific needs and preferences of customers in different regions.
Warehouse Management
Local Warehouse Usage and Benefits:
Faster Delivery: Local warehouses enable faster shipping times to customers in proximity, enhancing customer satisfaction.
Reduced Shipping Costs: Storing products closer to the customer base can significantly reduce shipping costs.
Improved Stock Management: Local warehouses can help in managing inventory more effectively, allowing for quicker restocking and better handling of returns.
Enhanced Customer Service: Having a local warehouse can improve response times for customer service queries related to orders and returns.
International Warehouse Options:
Global Reach: International warehouses allow a marketplace to serve customers across different countries, expanding their market reach.
Localized Stock: By storing products specific to regional preferences, international warehouses can cater to local tastes more effectively.
Customs and Import Efficiency: International warehouses can help in managing customs and import duties more efficiently, reducing delays and additional costs.
Diversification of Supply Chain: Having multiple warehouses globally can protect against regional disruptions by diversifying the supply chain.
Direct Shipping Options and Conditions from Turkey:
Export Regulations: Complying with Turkish export regulations and ensuring that all shipments meet the legal requirements of the destination country.
Shipping Costs: Determining shipping costs, which can vary based on weight, dimensions, and distance.
Delivery Times: Providing estimated delivery times, which can vary depending on the destination and shipping method.
Customs and Duties: Managing customs and duties, which are often the responsibility of the customer in international shipments.
Tracking and Support: Offering tracking options and customer support for international shipments.
ShopiVerse Dashboard: Marketplace Processes
Product Management and Listing
Order Management and Customer Services Reporting and Analysis Tools
