{"id":3875,"date":"2024-05-29T14:02:58","date_gmt":"2024-05-29T14:02:58","guid":{"rendered":"https:\/\/shopiverse.com\/tr\/?p=3875"},"modified":"2024-08-12T12:22:19","modified_gmt":"2024-08-12T12:22:19","slug":"esarp-e-ticaret-hacmi-ve-alici-bilgileri","status":"publish","type":"post","link":"https:\/\/shopiverse.com\/tr\/esarp-e-ticaret-hacmi-ve-alici-bilgileri\/","title":{"rendered":"E\u015farp: E-Ticaret Hacmi ve Al\u0131c\u0131 Bilgileri"},"content":{"rendered":"<h3>D\u00fcnya ve \u0130ngiltere Genelinde Moda Giyim Aksesuar\u0131 Sat\u0131\u015flar\u0131<\/h3>\n<p>2020 y\u0131l\u0131nda d\u00fcnya genelinde moda \u2013 giyim aksesuar sat\u0131\u015flar\u0131nda %40,0&#8217;\u0131n \u00fczerinde en b\u00fcy\u00fck paya \u015fal ve e\u015farp segmenti sahip oldu. Bu \u00fcr\u00fcnler a\u011f\u0131rl\u0131kl\u0131 olarak k\u0131\u015f mevsiminde kullan\u0131lmaktad\u0131r. B\u00f6ylece segment, pazar gelirine daha fazla katk\u0131da bulunur. Moda \u2013 giyim aksesuar sat\u0131\u015flar\u0131nda Avrupa b\u00f6lgesi, 2020&#8217;de %30,0&#8217;dan fazla en b\u00fcy\u00fck paya sahip oldu.<\/p>\n<ul>\n<li><em>Almanya, \u0130ngiltere ve Fransa gibi geli\u015fmi\u015f ekonomik \u00fclkeler pazar gelirine olumlu katk\u0131da bulunuyor. Mali a\u00e7\u0131dan ba\u011f\u0131ms\u0131z n\u00fcfus, ki\u015fi ba\u015f\u0131na daha y\u00fcksek gelir ve de\u011fi\u015fen moda trendleri, bu b\u00f6lgedeki pazar\u0131n b\u00fcy\u00fcmesini etkilemesi beklenen ba\u015fl\u0131ca fakt\u00f6rlerdir.<\/em><\/li>\n<li><em>Ge\u00e7en y\u0131l boyunca, bu pazar\u0131n geliri %10 artt\u0131. 2021 ile 2025 aras\u0131nda\u00f6ng\u00f6r\u00fclen bile\u015fik y\u0131ll\u0131k b\u00fcy\u00fcme oran\u0131 (CAGR) %10&#8217;dur.<\/em><\/li>\n<li><em>Modan\u0131n 3 alt kategorisine bak\u0131ld\u0131\u011f\u0131nda, giyim en b\u00fcy\u00fc\u011f\u00fcd\u00fcr ve piyasadaki sat\u0131\u015flar\u0131n %70&#8217;ini olu\u015fturmaktad\u0131r.<\/em><\/li>\n<li><em>\u00c7anta &amp; Aksesuar alt kategorisi, segmentte %18&#8217;lik paya sahiptir.<\/em><\/li>\n<li><em>Pazar hacminin geri kalan %11&#8217;ini ayakkab\u0131 sat\u0131\u015flar\u0131 olu\u015fturmaktad\u0131r.<\/em><\/li>\n<li><em>2021&#8217;de Birle\u015fik Krall\u0131k \u00fcreticileri yakla\u015f\u0131k 11,6 milyon \u0130ngiliz sterlini de\u011ferinde \u015fal ve e\u015farplar satt\u0131.<\/em><\/li>\n<li><em>Ak\u0131ll\u0131 telefon \u00fczerinden yap\u0131lan sat\u0131n almalar, diz\u00fcst\u00fc bilgisayar sat\u0131n alma i\u015flemlerini geride b\u0131rakarak artt\u0131 ve bu de\u011fi\u015fimi gen\u00e7 nesiller y\u00f6nlendiriyor.<\/em><\/li>\n<li><em>16-24 ya\u015f\u0131ndakilerin %52&#8217;si ve 25-34 ya\u015f\u0131ndakilerin %58&#8217;i son 12 ayda moda aksesuarlar\u0131 i\u00e7in mobil al\u0131\u015fveri\u015f yapt\u0131.<\/em><\/li>\n<li><em>T\u00fcketicilerin %41&#8217;i son 12 ayda moda aksesuar\u0131 sat\u0131n almaktan vazge\u00e7ti.<\/em><\/li>\n<\/ul>\n<hr \/>\n<p><em><strong>Amazon.couk<\/strong><\/em><\/p>\n<ul>\n<li>\u00dclke genelinde t\u0131klanma s\u0131ras\u0131 #5, d\u00fcnya genelinde ise #72\u2019dir.<\/li>\n<li>Amazon Sat\u0131\u015f Plan\u0131; Bireysel plan\u0131n maliyeti sat\u0131lan birim ba\u015f\u0131na 0,74 Sterlin ve profesyonel plan\u0131n maliyeti, ka\u00e7 birim satarsan\u0131z yap\u0131n ayl\u0131k 25 Sterlindir.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Amazon.co.uk \u00dcr\u00fcn Listeleme Detaylar\u0131<\/strong><\/p>\n<ol>\n<li><strong><em>Ba\u015fl\u0131k: <\/em><\/strong><em>Maksimum 200 karakter, her kelimenin ilk harfini b\u00fcy\u00fck yap\u0131n.<\/em><\/li>\n<li><strong><em>G\u00f6r\u00fcnt\u00fcler: <\/em><\/strong><em>Listeleme kalitesini art\u0131rmak i\u00e7in 500 x 500 veya 1 000 x 1 000 piksel<\/em><\/li>\n<li><strong><em>Varyasyonlar: <\/em><\/strong><em>Farkl\u0131 renkler, kokular veya boyutlar gibi<\/em><\/li>\n<li><strong><em>Madde i\u015faretleri: <\/em><\/strong><em>Temel \u00f6zellikleri ve faydalar\u0131 vurgulayan k\u0131sa, a\u00e7\u0131klay\u0131c\u0131 c\u00fcmleler.<\/em><\/li>\n<li><strong><em>\u00d6ne \u00e7\u0131kan teklif (&#8220;Buy Box&#8221;): <\/em><\/strong><em>Bir ayr\u0131nt\u0131 sayfas\u0131nda \u00f6ne \u00e7\u0131kan teklif. M\u00fc\u015fteriler sepetlerine ekleyebilir veya &#8220;\u015eimdi Sat\u0131n Al\u0131n&#8221;<\/em><\/li>\n<li><strong><em>Di\u011fer teklifler: <\/em><\/strong><em>Ayn\u0131 \u00fcr\u00fcn, farkl\u0131 bir fiyat, nakliye se\u00e7enekleri vb. sunan birden \u00e7ok sat\u0131\u015f orta\u011f\u0131 taraf\u0131ndan sat\u0131l\u0131r.<\/em><\/li>\n<li><strong><em>Tan\u0131m: <\/em><\/strong><em>Anahtar kelimeler, insanlar\u0131n giri\u015finizi bulma \u015fans\u0131n\u0131 art\u0131r\u0131r<\/em><\/li>\n<\/ol>\n<hr \/>\n<p><em><strong>Kategori: Giyim ve Aksesuarlar<\/strong><\/em><\/p>\n<p>Komisyon Oran\u0131: Amazon Lojistik (FBA) ve Sat\u0131c\u0131dan G\u00f6nderim Prime se\u00e7imleri i\u00e7in:<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Toplam sat\u0131\u015f fiyat\u0131 40,00 \u00a3 kadar olan \u00fcr\u00fcnler i\u00e7in %15,3.<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Toplam sat\u0131\u015f fiyat\u0131 40,00 \u00a3\u2019dan fazla olan \u00fcr\u00fcnler i\u00e7in %7,14.<\/p>\n<p>Di\u011fer b\u00fct\u00fcn se\u00e7imler i\u00e7in: %15,3 sabit \u00fccret.<\/p>\n<p><strong><em>Amazon Lojistik ve Sat\u0131c\u0131dan G\u00f6nderim Prime se\u00e7imleri i\u00e7in y\u00f6nlendirme \u00fccreti oranlar\u0131, 1 Mart 2020 &#8211; 31 Mart 2023 aras\u0131ndaki promosyon d\u00f6nemi i\u00e7in ge\u00e7erlidir.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya ve \u0130ngiltere Genelinde Moda Giyim Aksesuar\u0131 Sat\u0131\u015flar\u0131 2020 y\u0131l\u0131nda d\u00fcnya genelinde moda \u2013 giyim aksesuar sat\u0131\u015flar\u0131nda %40,0&#8217;\u0131n \u00fczerinde en b\u00fcy\u00fck paya \u015fal ve e\u015farp segmenti sahip oldu. Bu \u00fcr\u00fcnler a\u011f\u0131rl\u0131kl\u0131 olarak k\u0131\u015f mevsiminde kullan\u0131lmaktad\u0131r. B\u00f6ylece segment, pazar gelirine daha fazla katk\u0131da bulunur. Moda \u2013 giyim aksesuar sat\u0131\u015flar\u0131nda Avrupa b\u00f6lgesi, 2020&#8217;de %30,0&#8217;dan fazla en b\u00fcy\u00fck [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,74],"tags":[],"class_list":["post-3875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","category-pazar-arastirmalari"],"_links":{"self":[{"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/posts\/3875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/comments?post=3875"}],"version-history":[{"count":3,"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/posts\/3875\/revisions"}],"predecessor-version":[{"id":5750,"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/posts\/3875\/revisions\/5750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/media\/5749"}],"wp:attachment":[{"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/media?parent=3875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/categories?post=3875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shopiverse.com\/tr\/wp-json\/wp\/v2\/tags?post=3875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}